Managing creators through DMs and spreadsheets?
It worked, until it didn’t.
You lose track of deadlines. You forget who you paid. A great creator from last quarter is buried in an Excel tab. And suddenly, the campaign’s a mess.
Welcome to the old way of running influencer marketing.
Now meet the new one: Influencer CRM.
A CRM (Customer Relationship Management system) helps you manage every part of your creator collaborations in one place.
Think of it as:
A smart contact list
A live campaign tracker
A payment logbook
A collaboration history archive
In short, it’s the difference between running influencer marketing and scaling it.
Brands don’t work with 2–3 influencers anymore. They’re running 10–100+ creators per campaign.
A CRM helps you:
Assign briefs
Track who’s posted
Monitor delivery and re-use rights
Prevent missed follow-ups
No more scrambling through chats or Google Sheets.
Creators who’ve already worked with you, who understand your tone, feedback loop, and KPIs, are your best assets.
But without a system, they disappear.
With a CRM, you can:
Tag high-performers
Set reminders to re-engage
Track notes on what worked (and what didn’t)
It turns influencer marketing from campaign-based to relationship-based.
Running influencer marketing without a CRM is like running ads without analytics.
With a proper system, you can:
Compare creator performance across campaigns
See who delivered traffic, not just likes
Build better briefs using past campaign learnings
That’s not just cleaner, it’s smarter.
Creators don’t like chasing for approvals or payments either.
A good CRM helps:
Creators track briefs and timelines
Keep feedback centralized
Speed up payouts
The smoother your process, the better creators want to work with you again.
Agencies juggling multiple brands
D2C teams scaling creator-led performance marketing
Startups wanting to systemize before the chaos begins
If you're running more than one campaign a month, a CRM is no longer a luxury, it’s the engine behind your workflow.
With BookYourCreator, your influencer CRM is built into the platform.
Assign creators to campaigns in a click
Track briefs, delivery, and approvals in real-time
Monitor usage rights and payment status
Get creator performance history, all in one place