• 21 Jul, 2025

Trendjacking vs Timeless: What Works Better for Influencer Campaigns?

In a world where one trend can take over the internet in hours, marketers often ask: Should we jump on trends or focus on long-term content?

Let’s break it down.

What is Trendjacking?

Trendjacking means using viral moments, memes, challenges, or pop culture trends in your brand’s content, while they’re hot.

According to HubSpot’s 2024 Social Media Trends Report, 58% of marketers said trend-driven content gave them higher short-term engagement than evergreen posts.

Why it works:

• Taps into what people are already excited about
  
  

• Gives your brand visibility beyond your usual audience
  
  

• Works especially well with Reels, TikTok, or meme-based content
  
  

But it comes with risks:

• If you're late, you look out of touch
  
  

• Trends fade fast, what’s viral today might be cringe next week
  
  

• You need fast creator approvals to stay in the moment
  
  

What is Timeless Content?

Timeless or evergreen content stays relevant regardless of trends. Think: tutorials, product reviews, customer stories, behind-the-scenes footage.

This content builds your brand over time, especially when the goal is trust, not just clicks.

Why it works:

• Consistent ROI
  
  

• Higher watch-time on YouTube and blog-based platforms
  
  

• Easier to reuse across campaigns
  
  

The trade-off?
It won’t go viral overnight, but it will continue to deliver value long after it's posted.

When Should You Use Trendjacking vs Timeless?

If you're trying to decide which path is better, here’s a quick way to think about it:

• Use trendjacking when your goal is to create buzz quickly, like for a new product drop, seasonal push, or moment where your brand naturally fits into a trending topic. But be sure you can move fast, because hesitation kills trend campaigns.
  
  

• Use timeless content when you're focused on building brand awareness, educating your audience, or creating content you can reuse over time. It’s especially powerful when you're launching a new brand, service, or entering a new market.
  
  

• And if you want long-term results and short-term visibility? Blend both. Build a foundation of timeless stories, and plug in trendjacking moments when the opportunity strikes.
  
  

Where Most Brands Struggle

Trendjacking fails when you're slow. Timeless content fails when it's generic.

To succeed, you need creators who can either move fast or dig deep, and you need internal systems that don’t cause delays.

That’s where the right platform becomes a game-changer.

How BookYourCreator Helps

BookYourCreator is built to support both strategies, without slowing you down.

• For trendjacking, we help you launch fast. You can brief multiple creators at once, choose from pre-vetted profiles, and use auto-tracking to stay on schedule.
  
  

• For timeless campaigns, we connect you with creators who are skilled in storytelling, product demos, and building meaningful content that lasts beyond trends.
  
  

Our platform also gives you:

• Instant creator matching based on your tone and industry
  
  

• Zero platform fees for agencies
  
  

In short, we help you execute better campaigns, faster, no matter which content path you choose.