• 05 Sep, 2025

What to Do When a Brand Asks for “Just One More” Deliverable

You sent in the reel. The edits were approved. The campaign went live.

And just when you thought it was over…

“Can you quickly post one more story?”
“Let’s also add a testimonial shot?”
“Just a small extra, won’t take much time.”

Sounds familiar?

In influencer marketing, “just one more” is rarely just one. And if you don’t manage it smartly, it can cost you time, effort, and your peace of mind.

Let’s break down how to handle this as a creator or an agency, without burning bridges or burning out.

Why It Keeps Happening

Brands don’t always intend to overstep. Sometimes a campaign needs extra push. Sometimes their internal teams make last-minute asks. And sometimes… they just assume creators will agree.

But here’s the truth:
That one extra post still takes time.
That added shot still needs effort.
That “quick story” still costs something.

The question is, how do you protect your boundaries and your relationship?

If You’re a Creator: Set the Tone Without Sounding Rude

Saying “no” can feel awkward. You might worry you’ll lose future work or seem difficult. But it’s possible to stay firm and professional.

Here’s how:

1. Revisit the Brief

Always check what was agreed on. If it’s not listed—there’s your cue.

“Thanks for the update! I just checked the brief and this wasn’t part of the deliverables. Happy to do it as an add-on, let me know if you’d like me to send over an updated fee.”

2. Give Options, Not Objections

Instead of a flat no, offer a solution that works for both of you.

“I can either swap this with one of the planned stories, or add it for an additional ₹X. Totally up to you!”

3. Don’t Feel Guilty for Protecting Your Time

You’re running a creative business. Being kind doesn't mean working for free.

If You’re an Agency: Prevent Scope Creep Before It Starts

You’re the buffer between brand expectations and creator bandwidth. Here’s how to protect both:

1. Get Deliverables Signed

Every campaign should start with a crystal-clear list of deliverables. No assumptions, no guesswork.

2. Add a “Scope Buffer” Line

Include this in your brand proposal:

Any additional deliverables requested beyond the agreed scope will be quoted separately.

3. Support Your Creators

If a brand pushes for extras, don’t pass the pressure to the creator. Advocate for fairness on both sides.

When It’s Okay to Say Yes

Let’s be real, not every “extra ask” is evil. You might choose to do it when:

• You’re building a long-term brand relationship
  
  

• You missed a deadline or there was a creator-side error
  
  

• The brand is a dream client you’re excited to work with
  
  

• The request is genuinely minor and won’t affect your timeline
  
  

But make that decision consciously. Not out of pressure. Not because you’re afraid to speak up.

The Real Risk of Always Saying Yes

If you keep agreeing to more without adjusting scope or cost, here’s what happens:

• Your time is undervalued
  
  

• Brands begin to expect freebies
  
  

• Your creative energy gets drained
  
  

• You lose control of your boundaries
  
  

One extra story may not break you. But the habit of saying yes to every ask? That will.

How BookYourCreator Helps You Say “Yes” to the Right Things

At BookYourCreator, we make sure:

Every campaign has clear deliverables, upfront
Agencies and creators can track revisions and scope changes easily
Extra deliverables are quoted, not assumed
Creators feel confident, not cornered

Whether you’re managing campaigns or building your personal brand, BookYourCreator helps you keep things smooth, professional, and fair.

Tired of chasing approvals and dodging last-minute asks?
Run cleaner campaigns with BookYourCreator.

Join now → www.bookyourcreator.com